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Dutch Magazine Editor Resigns After Calling Rihanna ‘Niggabitch’


Rihanna in concert at the Rockefeller Center Plaza in May.

CREDIT: Flickr / asterix611

rihannaDutch magazine Jackie, a well-known fashion magazine with a circulation of 57,700 copies per month, recently published a short article (image at right) describing Rihanna’s style—and calling her a “niggabitch” with a “ghetto ass.”

Here’s a translation of the article:

She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate niggabitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.

Yes, you read that right—this is an article instructing mothers to dress their daughters like “niggabitch” Rihanna … so, in pink shizzle. The article immediately and rightfully created a storm of negative press for Jackie, and editor-in-chief Eva Hoeke responded to the criticism—sort of.

Hoeke argued that the word was:

a joke — it was a bad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine. Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang — you hear it all the time on TV and radio, then your idea of what is normal apparently shifts — but it was especially misguided: there was no malice behind it.

From the bottom of my heart I say it again: we never intended to offend anyone. And I mean that.

For her part, Rihanna–rather than waiting for some PR person to issue a statement on her behalf—responded to the magazine via her Twitter feed on Monday:

I hope u can read English, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! There are 1000's of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race! That's your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past! You put two words together, with the intent of abasement, that made no sense…"NIGGA BITCH"?!….Well with all respect, on behalf of my race, here are my two words for you…FUCK YOU!!!

Hoeke resigned as editor of Jackie on Tuesday. But Hoeke’s latest statement is hardly an apology; she reiterates that she does not think she did anything wrong when she says, “The term ‘niggabitch’ came from America and all we did was describing a style of dress.”

After a conversation with the publisher of Jackie, Hoeke said she decided that because her “credibility is now affected, it is better for all parties if I quit my job as editor-in-chief immediately.”

Jackiewill invite Rihanna to share her “feelings and thoughts” in their next issue—but, for the most part, she already has.

Dahlia Grossman-Heinze is a reporter-blogger for Campus Progress. Follow her on Twitter @salvadordahlia.

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